CORN FREE CANDY

Corn products are in seventy-five percent of all processed food, which is especially problematic for people who are allergic. Enter: Corn Free Candy. A (fictitious) company that sells candy made without corn products.

People with uncommon food allergies spend a lot of time looking at labels, so the company’s brand had to be as straightforward as possible. I created packaging and a standards guide to showcase the brand.

The logo is simple, but it packs a punch. The letters are bold and the type is organic, with its rounded and approachable terminals. Most importantly, it clearly communicates who the company is and what they do. The logo’s punctuation is a crucial visual and symbolic aspect in the visual identity: Corn Free Candy is a company who makes candy without corn, period.