SYRACUSE UNIVERSITY OFFICE OF STUDENT ACTIVITIES

SU’s Office of Student Activities hired me post-graduation to work on the design for several projects including their Homecoming and Sesquicentennial (say that five times fast) events.

Enamel button design for the University’s sesquicentennial. Kept it simple but fun by integrating an orange into the negative space.

Knowing how bummed out the Class of 2020 would be about missing a physical graduation, OSA sent them a care package! It included this poster with some memories that defined their time at SU and the Class of 2020 t-shirt below. The poster was an exciting challenge, because I was only given the text and had free rein over how to make it fun and interesting.

I designed the logo for Homecoming 2019 and its posters, postcards, digital/print ads, stickers, and t-shirts. The Traditions Commission and OSA wanted the 150th anniversary to include a nod to the evolution of the University. I took the traditional “March of Progress” diagram and subbed in Otto’s progression from a wee orange to the scooter-riding mascot we know and love. I treated the design like a diagram in a textbook to continue the analogy and labelled the timeline with the last names of the University’s chancellors over the years.

Every February, OSA puts on Winter Carnival, a weeklong festival of fun activities for students right before they hit midterms. The client wanted to the design to include a snow globe. Since it is already very cold in Syracuse during February, I thought it might be fun to put a twist on that and place Otto in a “beach globe.” I took inspiration from 50s and 60s travel postcards for warm destinations like Miami, and use that to give Otto a little midcentury flair via some trendy shades.