THE SPOT ON MAIN
JACKSON, OH
I was commissioned by The Spot on Main cafe to design and paint a mural on their auxiliary building to point customers to the shop’s nearby storefront. Through a steady stream of caramel mocha coldbrews and a healthy dose of collaboration, we were able to add a colorful, 416-square-foot spark to their community.
My first-ever mural allowed me to try out many different kinds of design solutions to solve The Spot's specific communications needs. The owner wanted to honor the historic aspect of their main location, while also attracting all ages to visit the shop. I solved with a clean design, simplistic sans serif type, and vintage illustrations. Additionally, the design had to accommodate for the varying surfaces of the wall - the door, windows, wiring, and one especially awkward vent.
Seeing this project through from the concept (sketch, design, and art direction) to the physical application (tracing and painting) was an incredible opportunity and I had a blast doing it.
The final design, accounting for quirks in the wall such as vents and the slight grade of the hill.
PROCESS
I sat in the Spot on Main for a day, sketching and rendering different options based on the feeling of the shop. The hanging lights were inspired by its vintage lighting, and the halo was drawn from the warm, friendly environment.
