Eye on NY Podcast

My friend sent me a tweet that one of her favorite podcasts - Eye on NY - was looking for a new logo. After a few emails, I began working with host Robert Harding on the show’s mark.

Robert was looking for something professional, informed, and unbiased. I used a dusty blue and red to give an allusion to politics without being too on the nose. The muted colors reemphasized the idea that Eye on NY is a neutral source in a heavily partisan time. I kept the shapes and font clean and simple to communicate quickly what the show is about.

SKETCHES AND DRAFTS

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Filson Soft Type Specimen

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Wienerschnitzel